As TikTok Shop Expands in Europe, Will It Unlock New Opportunities for Beauty Brands?

The shopping platform’s experience in the U.S. and U.K. offers a good hint.

Apr 8, 2025 - 06:06
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As TikTok Shop Expands in Europe, Will It Unlock New Opportunities for Beauty Brands?
The shopping platform’s experience in the U.S. and U.K. offers a good hint.