Haus Labs by Lady Gaga Prepares Australia and NZ Launch with New Local Agency
Haus Labs by Lady Gaga has appointed Australian luxury agency MAXMEDIALAB to lead its communications and brand activation strategy in Australia, New Zealand, and parts of Asia Pacific. The post Haus Labs by Lady Gaga Prepares Australia and NZ Launch with New Local Agency appeared first on Global Cosmetics News.
THE WHAT? Haus Labs by Lady Gaga has appointed Australian luxury agency MAXMEDIALAB to lead its communications and brand activation strategy in Australia, New Zealand, and parts of Asia Pacific.
THE DETAILS The agency will manage communications, events, and influencer strategy as the US-born vegan cosmetics brand prepares for a launch in the region in May 2025. This marks the brand’s first significant move into the Australian and New Zealand beauty markets, which will include a series of launch events and product seeding initiatives.
THE WHY? The appointment signals Haus Labs’ intention to expand its international presence and build recognition in Asia-Pacific, where clean and high-performance colour cosmetics continue to gain traction. The brand’s localised push follows similar market entry strategies by other US and UK indie beauty brands targeting growth in Australia.
The post Haus Labs by Lady Gaga Prepares Australia and NZ Launch with New Local Agency appeared first on Global Cosmetics News.
