The American Society of Perfumers announces strategic shift for next WPC

The American Society of Perfumers (ASP) has terminated its collaboration with Allured Business Media, their partners for the organization of the World Perfumery Congress (WPC) since 2012. ASP said it is currently working on a new direction for the 2026 event, which will be hosted in the United States, with a strategic shift in the event's management and marketing and communications partnerships. The association expressed its gratitude to Allured Business Media for their dedication and... - Industry buzz

Mar 4, 2025 - 08:33

The American Society of Perfumers (ASP) has terminated its collaboration with Allured Business Media, their partners for the organization of the World Perfumery Congress (WPC) since 2012.
ASP said it is currently working on a new direction for the 2026 event, which will be hosted in the United States, with a strategic shift in the event's management and marketing and communications partnerships.
The association expressed its gratitude to Allured Business Media for their dedication and... - Industry buzz