New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is All About Age-Appropriate Skincare
During a Sephora trip with her 11-year-old daughter in the summer last year, evidence of the lure of adult skincare to tweens was all around Erin Piper. “I needed a concealer, and it was slammed,” she recalls. “I was seeing 10- and 11-year-olds with $300 to $400 of products in ... The post New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is All About Age-Appropriate Skincare appeared first on Beauty Independent.
During a Sephora trip with her 11-year-old daughter in the summer last year, evidence of the lure of adult skincare to tweens was all around Erin Piper.
“I needed a concealer, and it was slammed,” she recalls. “I was seeing 10- and 11-year-olds with $300 to $400 of products in
...
The post New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is All About Age-Appropriate Skincare appeared first on Beauty Independent.
