Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls

In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ventures, wrote, “Skincare is entering a new era where consolidation > endless expansion. With a crowded market drowning in identical products, the skincare world has hit peak congestion. Consumers, buried in complicated routines and fragmented care, are ready for a ... The post Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls appeared first on Beauty Independent.

Mar 30, 2025 - 18:14
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Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls

In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ventures, wrote, “Skincare is entering a new era where consolidation > endless expansion. With a crowded market drowning in identical products, the skincare world has hit peak congestion. Consumers, buried in complicated routines and fragmented care, are ready for a

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The post Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls appeared first on Beauty Independent.