Maybelline New York and the WNBA Team Up in Canada
Maybelline New York and the Women’s National Basketball Association (WNBA) have entered a multi-year partnership in Canada. The post Maybelline New York and the WNBA Team Up in Canada appeared first on Global Cosmetics News.
THE WHAT? Maybelline New York and the Women’s National Basketball Association (WNBA) have entered a multi-year partnership in Canada. As part of this arrangement, Maybelline becomes the first official beauty partner of the WNBA in the region.
THE DETAILS
- Two community basketball courts in Toronto and Montréal are slated for refurbishment to improve accessibility.
- Maybelline is also the official marketing partner of the 2025 WNBA Canada Game, featuring the Atlanta Dream and the Seattle Storm on August 15 in Vancouver, B.C.
- The brand previously participated in the sold-out 2024 WNBA Canada Game as an associate partner, engaging fans through a concourse activation and product showcase.
THE WHY? The partnership reflects the WNBA’s rising popularity in Canada, evidenced by growing viewership, social engagement, and merchandise sales. By involving a global cosmetics brand, the league aims to broaden its audience and strengthen connections with diverse consumer groups in personal care and beauty.
The post Maybelline New York and the WNBA Team Up in Canada appeared first on Global Cosmetics News.
