LYS Beauty Secures Series A Funding From Encore Consumer Capital
LYS Beauty, a color cosmetics brand launched in 2021 at Sephora, has received a Series A investment from private equity firm Encore Consumer Capital. Terms of the deal and the brand’s sales figures have not been disclosed. The post LYS Beauty Secures Series A Funding From Encore Consumer Capital appeared first on Global Cosmetics News.
THE WHAT? LYS Beauty, a color cosmetics brand launched in 2021 at Sephora, has received a Series A investment from private equity firm Encore Consumer Capital. Terms of the deal and the brand’s sales figures have not been disclosed.
THE DETAILS
- Founded by Tisha Thompson, LYS Beauty has grown its product range from six initial offerings to around 15 SKUs, including items such as the No Limits Cream Bronzer Stick ($21 USD), Higher Standards Cream Glow Blush Stick ($21 USD), and Triple Fix Blurring Skin Tint Foundation ($25 USD).
- Encore Consumer Capital’s previous investments include Supergoop, Tarte Cosmetics, Love Wellness, and Isopure.
- The newly secured funding is set to support operations, inventory, marketing, and further expansion, including a roll out to 800 Kohl’s stores via Sephora on April 8.
- The brand has also leveraged TikTok Shop, resulting in more than a 200% increase in direct-to-consumer sales year-over-year in 2024, according to Thompson.
THE WHY? Encore Consumer Capital’s involvement underscores continued investor interest in color cosmetics and personal care startups, with a particular focus on companies offering inclusive product ranges. LYS Beauty’s broader retail partnerships and social commerce strategy indicate ongoing consumer demand for new brands, despite concerns about overall market conditions.
The post LYS Beauty Secures Series A Funding From Encore Consumer Capital appeared first on Global Cosmetics News.
