Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and -led brands, but never guaranteed success. The brands had to stand on their own to make ... The post Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How. appeared first on Beauty Independent.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and -led brands, but never guaranteed success. The brands had to stand on their own to make
...
The post Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How. appeared first on Beauty Independent.
