Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking the brand’s 11,500 Instagram followers for suggestions on new names. Ultimately, the new name for Dusk, ... The post Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort appeared first on Beauty Independent.
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking the brand’s 11,500 Instagram followers for suggestions on new names.
Ultimately, the new name for Dusk,
...
The post Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort appeared first on Beauty Independent.
