Vogue Business

Inside K-beauty’s second coming

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.

Mar 14, 2025 - 06:36
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Inside K-beauty’s second coming
Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.
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