Snipes appoints new US marketing chief

Kelley Walton Credits: Snipes German streetwear retailer Snipes has named Kelley Walton as its new chief marketing officer (CMO) for the US market. In her new role, Walton will be responsible for all marketing activities in the US, overseeing all aspects of brand positioning and customer loyalty to market growth, Snipes announced Monday. She will also be responsible for the Snipes Serves initiative, which promotes social engagement and charitable causes. "Her deep understanding of cultural marketing and strategic vision will be instrumental in strengthening our brand and deepening our connection to our communities," said Martin Badour, president of Snipes USA. "We are confident that Kelley's leadership will drive impactful marketing efforts, increase brand awareness, and lead exciting future collaborations and projects to further establish Snipes in the USA." The new US marketing chief brings two decades of experience in brand strategy, cultural marketing, and corporate transformation. She has worked for the US basketball league NBA, the US sportswear company Under Armour, and the French luxury goods group LVMH, among others. Most recently, she served as head of global brand and integrated marketing for Amazon Music, the music platform of the online giant of the same name. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com

Mar 20, 2025 - 09:37

German streetwear retailer Snipes has named Kelley Walton as its new chief marketing officer (CMO) for the US market. In her new role, Walton will be responsible for all marketing activities in the US, overseeing all aspects of brand positioning and customer loyalty to market growth, Snipes announced Monday. She will also be responsible for the Snipes Serves initiative, which promotes social engagement and charitable causes.

"Her deep understanding of cultural marketing and strategic vision will be instrumental in strengthening our brand and deepening our connection to our communities," said Martin Badour, president of Snipes USA. "We are confident that Kelley's leadership will drive impactful marketing efforts, increase brand awareness, and lead exciting future collaborations and projects to further establish Snipes in the USA."

The new US marketing chief brings two decades of experience in brand strategy, cultural marketing, and corporate transformation. She has worked for the US basketball league NBA, the US sportswear company Under Armour, and the French luxury goods group LVMH, among others. Most recently, she served as head of global brand and integrated marketing for Amazon Music, the music platform of the online giant of the same name.

This article was translated to English using an AI tool.