America’s Next Top… Primer – Milani Cosmetics debuts reality spoof campaign
Milani Cosmetics has unveiled a reality-TV inspired campaign named America’s Next Top Primer, whereby primers are up for the ultimate glow-up title, in the place of contestants. The spot is designed to highlight the make-up brand’s Conceal + Perfect Blur Out Smoothing Primer. The post America’s Next Top… Primer – Milani Cosmetics debuts reality spoof campaign appeared first on Global Cosmetics News.
THE WHAT? Milani Cosmetics has unveiled a reality-TV inspired campaign named America’s Next Top Primer, whereby primers are up for the ultimate glow-up title, in the place of contestants. The spot is designed to highlight the make-up brand’s Conceal + Perfect Blur Out Smoothing Primer.
THE DETAILS The campaign features a diverse cast that includes comedian and actor Zainab Johnson as the charismatic reality TV show host. She’s joined by a panel of judges played by sketch comedy actors Ele Woods, Amber Joy and Joe Hegyes. Content creators Natalie Shine, Zoe Kim and Imani Blackmon are cast as primer contestants, each a personification of a different face primer fail – or the ultimate primer ‘win’.
THE WHY? Jeremy Lowenstein, CMO of Milani Cosmetics, explains, “Early 2000s nostalgia is part of the cultural zeitgeist today, and we saw the perfect opportunity to revisit the era that gave rise to our brand and marked the golden age of reality television. This campaign playfully showcases the power and innovation of Milani’s new primer while celebrating a genre that defined the Millennial generation and continues to captivate Gen Zers and Gen Alphas, today’s leading culture-drivers.”
The post America’s Next Top… Primer – Milani Cosmetics debuts reality spoof campaign appeared first on Global Cosmetics News.
