The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs

The editor-in-chief of newly-relaunched i-D joins BoF founder and editor-in-chief Imran Amed to discuss the purpose of magazines in the digital age and why we’re shifting from an attention era to retention era.

Mar 21, 2025 - 20:17
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The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs
The editor-in-chief of newly-relaunched i-D joins BoF founder and editor-in-chief Imran Amed to discuss the purpose of magazines in the digital age and why we’re shifting from an attention era to retention era.