PepsiCo jumps into prebiotics with acquisition of Poppi for almost US$2 billion
PepsiCo has announced that it has agreed to buy Poppi for US$1.95 billion. The transaction also includes an additional potential earnout consideration subject to hitting set performance milestones. The post PepsiCo jumps into prebiotics with acquisition of Poppi for almost US$2 billion appeared first on Global Cosmetics News.
THE WHAT? PepsiCo has announced that it has agreed to buy Poppi for US$1.95 billion. The transaction also includes an additional potential earnout consideration subject to hitting set performance milestones.
THE DETAILS The purchase of the prebiotic soda brand is part of the drinks giant’s strategic expansion of its better-for-you offerings to meet consumer preferences and continue to serve new generations of customers.
THE WHY? Ramon Laguarta, Chairman and CEO, PepsiCo, comments, “We’ve been evolving our food and beverage portfolio over many years, including by innovating with our brands in new spaces and through disciplined, strategic acquisitions that enable us to offer more positive choices to our consumers.
“More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. poppi is a great complement to our portfolio transformation efforts to meet these needs.”
The post PepsiCo jumps into prebiotics with acquisition of Poppi for almost US$2 billion appeared first on Global Cosmetics News.
