Novartis links music and science in corporate campaign tied to Eurovision sponsorship
A Big Pharma may seem like an incongruous choice of sponsor for a global music competition, but a new initiative from Novartis suggests that its work actually has plenty in common with the 2025 Eurovision Song Contest.
A Big Pharma may seem like an incongruous choice of sponsor for a global music competition, but a new initiative from Novartis suggests that its work actually has plenty in common with the 2025 Eurovision Song Contest.
