J.Crew enters into multiyear partnership with US Ski & Snowboard
Libby Wadle, CEO of J.Crew Group; Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard; and Kevin Ulrich, J.Crew Group Chairman of the Board. Credits: J.Crew J.Crew has become the official lifestyle apparel partner for US Ski & Snowboard, as it signs the first partnership of its kind to collaborate on the development of exclusive product lines, high-profile campaigns with top American athletes, and initiatives that uplift the wider ski community. Embarking on a three-year partnership, J.Crew's connection to the après-ski lifestyle aligns with the US Ski & Snowboard's mission to empower its athletes, ignite national pride, and pursue excellence on the global stage. As the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, the US Ski & Snowboard oversees ten national teams. The new partnership will be J.Crew's longest to date, highlighting the connection between sports, fashion, and leisure, a theme central to the brand's history of lifestyle storytelling. J.Crew will be represented across multiple US Ski & Snowboard disciplines, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding, and more. "J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with US Ski & Snowboard," said Libby Wadle, CEO of J.Crew Group, in a statement. "With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life." The collections will showcase J.Crew's signature styles, reinterpreted through the lens of classic ski culture. Drawing inspiration from vintage ski logos and archival Olympic patches, these exclusive winter releases will include sweaters, loungewear, and cold-weather accessories for women, men, and kids. "This marks an exciting expansion into the fashion and style space for US Ski & Snowboard," said Sophie Goldschmidt, president and CEO of US Ski & Snowboard, in a statement. "We're thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure. This collaboration celebrates the spirit of US Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike." "The opportunity to partner with US Ski & Snowboard is a significant milestone for J.Crew, showcasing our strength and commitment to building a lasting presence in sports," added Kevin Ulrich, chairman of the board of J.Crew. "This collaboration deepens our connection to a community that shares our passion for style and storytelling while solidifying our ties to sport and the great outdoors." J.Crew will officially launch its partnership with US Ski & Snowboard on March 25 at the Stifel Sun Valley Finals in Sun Valley, Idaho. The brand will unveil its first on-site activations to honor the ski community and commemorate the collaboration.
J.Crew has become the official lifestyle apparel partner for US Ski & Snowboard, as it signs the first partnership of its kind to collaborate on the development of exclusive product lines, high-profile campaigns with top American athletes, and initiatives that uplift the wider ski community.
Embarking on a three-year partnership, J.Crew's connection to the après-ski lifestyle aligns with the US Ski & Snowboard's mission to empower its athletes, ignite national pride, and pursue excellence on the global stage. As the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, the US Ski & Snowboard oversees ten national teams.
The new partnership will be J.Crew's longest to date, highlighting the connection between sports, fashion, and leisure, a theme central to the brand's history of lifestyle storytelling. J.Crew will be represented across multiple US Ski & Snowboard disciplines, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding, and more.
"J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with US Ski & Snowboard," said Libby Wadle, CEO of J.Crew Group, in a statement. "With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life."
The collections will showcase J.Crew's signature styles, reinterpreted through the lens of classic ski culture. Drawing inspiration from vintage ski logos and archival Olympic patches, these exclusive winter releases will include sweaters, loungewear, and cold-weather accessories for women, men, and kids.
"This marks an exciting expansion into the fashion and style space for US Ski & Snowboard," said Sophie Goldschmidt, president and CEO of US Ski & Snowboard, in a statement. "We're thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure. This collaboration celebrates the spirit of US Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike."
"The opportunity to partner with US Ski & Snowboard is a significant milestone for J.Crew, showcasing our strength and commitment to building a lasting presence in sports," added Kevin Ulrich, chairman of the board of J.Crew. "This collaboration deepens our connection to a community that shares our passion for style and storytelling while solidifying our ties to sport and the great outdoors."
J.Crew will officially launch its partnership with US Ski & Snowboard on March 25 at the Stifel Sun Valley Finals in Sun Valley, Idaho. The brand will unveil its first on-site activations to honor the ski community and commemorate the collaboration.
