In a Market of Copycats, Handbag Innovators Stand Out

From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.

Mar 21, 2025 - 06:37
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In a Market of Copycats, Handbag Innovators Stand Out
From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.