The Business of Fashion

The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.

Mar 20, 2025 - 14:12
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The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
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