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Shein partners with Rolling Loud
Shein has joined forces with Rolling Loud as the Official Online Fashion Retail Partner for Californian music festival. The Chinese fast fashion brand created an immersive experience blending fashion and culture at the event. The post Shein partners with Rolling Loud appeared first on Global Cosmetics News.
THE WHAT? Shein has joined forces with Rolling Loud as the Official Online Fashion Retail Partner for Californian music festival. The Chinese fast fashion brand created an immersive experience blending fashion and culture at the event.
THE DETAILS Attendees were invited to step into a world of festival-ready self-expression at the Shein Street Activation, which featured an accessory bar, a custom airbrush tattoo station, sparkling tooth gems, and photo opportunities made for a festival fit check.
THE WHY? The partnership helped spotlight Shein’s festival trend stores, including Sumwon, Shein, Bae, Shein Icon and StreetHX and connect with its audience in person; the festival crowd mirrors Shein’s predominantly Gen Z demographic.
The post Shein partners with Rolling Loud appeared first on Global Cosmetics News.
