Phocuswire: Accor’s chief digital officer talks distribution, direct bookings and loyalty

Below is a summary of an interview by phocuswire.com with Accor’s chief business, digital and tech officer, Alix Boulnois. Accor, which operates more than 5,500 properties worldwide, is in the midst of a significant digital transformation that spans...

Mar 20, 2025 - 15:29
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Phocuswire: Accor’s chief digital officer talks distribution, direct bookings and loyalty
Below is a summary of an interview by phocuswire.com with Accor’s chief business, digital and tech officer, Alix Boulnois. Accor, which operates more than 5,500 properties worldwide, is in the midst of a significant digital transformation that spans...