Revlon Appoints New Chief Information & Digital Officer
Revlon has announced the appointment of Ralph Marshall as its Chief Information and Digital Officer, effective 1 April 2025. Marshall will report directly to CEO Michelle Peluso and succeeds Paul Smith, who will be leaving the company next month. The post Revlon Appoints New Chief Information & Digital Officer appeared first on Global Cosmetics News.
THE WHAT? Revlon has announced the appointment of Ralph Marshall as its Chief Information and Digital Officer, effective 1 April 2025. Marshall will report directly to CEO Michelle Peluso and succeeds Paul Smith, who will be leaving the company next month.
THE DETAILS
- Marshall brings a background in emerging technologies and has held senior IT leadership posts at Merlin Entertainments, Starbucks, Nando’s and McDonald’s.
- He joins Revlon with the aim of leveraging digital solutions to strengthen the consumer experience and enhance the global beauty brand’s long-term potential.
- Outgoing CIO Paul Smith is credited with driving Revlon’s digital progress in recent years.
THE WHY? Revlon’s strategic pivot toward a more digitally driven consumer engagement model reflects a broader trend within cosmetics and personal care. As consumer expectations evolve, the company’s decision to appoint a Chief Information and Digital Officer underscores the growing importance of technology in staying competitive and relevant.
The post Revlon Appoints New Chief Information & Digital Officer appeared first on Global Cosmetics News.
