Glow Recipe Sues Makeup By Mario Over “Watermelon Glow” Trademark

THE WHAT? Glow Recipe (Aramara Beauty LLC) has filed a trademark lawsuit against Makeup By Mario (Ljulja Beauty Inc.) in the Southern District of New York. The complaint alleges that Makeup By Mario’s use of the term “Watermelon Glow” for a lip serum infringes Glow Recipe’s registered trademarks

THE DETAILS 

• Glow Recipe claims it has invested more than US$56m to establish “Watermelon Glow” as a distinctive brand identifier in cosmetics and personal care.
• The lawsuit contends that Makeup By Mario’s lip serum is marketed through similar channels and to the same consumer groups as Glow Recipe’s skincare products.
• Glow Recipe seeks a permanent injunction to prevent Makeup By Mario from continuing use of the term, as well as monetary damages.
• Makeup By Mario’s counterpoint may hinge on arguing “Watermelon Glow” is used as a style or shade name, rather than a source indicator, aligning it with other fruit-based shade names in its portfolio.

THE WHY? Trademark disputes are frequent in the beauty industry, where product names and branding can significantly influence consumer perception. This case underscores the tension between protectable brand trademarks and common descriptive or thematic naming conventions in cosmetics and personal care

The post Glow Recipe Sues Makeup By Mario Over “Watermelon Glow” Trademark appeared first on Global Cosmetics News.