Frasers Group & MAP Active to launch Sports Direct in Asian markets
Frasers Group is expanding its partnership with MAP Active to launch Sports Direct in India, the Philippines, Thailand, Vietnam, and Cambodia, while growing further in Indonesia. The long-term plan targets over 350 stores, combining Sports Direct's brand strength with MAP Active’s regional expertise to set new standards in sports retail across southern Asia.
Frasers Group is expanding its partnership with MAP Active to launch Sports Direct in India, the Philippines, Thailand, Vietnam, and Cambodia, while growing further in Indonesia.
The long-term plan targets over 350 stores, combining Sports Direct's brand strength with MAP Active’s regional expertise to set new standards in sports retail across southern Asia.
