Boots No.7 hopes to crack US with Skin-rehab Tour
Boots No.7 is embarking on a tour of the US to raise brand awareness among American shoppers in partnership with Walgreens stores. The British beauty label will tour the country delivering an immersive experience via a branded double decker bus. The post Boots No.7 hopes to crack US with Skin-rehab Tour appeared first on Global Cosmetics News.
THE WHAT? Boots No.7 is embarking on a tour of the US to raise brand awareness among American shoppers in partnership with Walgreens stores. The British beauty label will tour the country delivering an immersive experience via a branded double decker bus.
THE DETAILS According to a report published by Personal Care Insights, those who climb aboard will be able to trial the Derm Solutions range, enjoy adaptogen-infused refreshments in the dedicated lounge, receive complimentary skin analysis screenings and attend consultations with dermatologists.
The stops on the tour will include multiple Walgreens stores in New Orleans, Fort Lauderdale, Miami, Orlando, and Chicago.
THE WHY? Melanie Cappella, CMO, No7 Beauty Company North America, told Personal Care Insights, “This immersive experience provides consumers a 360 approach to ending the cycle of skin care challenges that so many of us struggle with but rarely find an option that truly delivers.”
The post Boots No.7 hopes to crack US with Skin-rehab Tour appeared first on Global Cosmetics News.
