The Body Shop to debut on Nigerian market
The Body Shop is set to cut the ribbon on its first bricks and mortar location in West Africa. The store, which is located in Nigeria’s Jabi Lake Mall, Abuja, is a turning point for the ethical beauty brand, which has been beset with financial difficulties, closing stores in multiple markets. The post The Body Shop to debut on Nigerian market appeared first on Global Cosmetics News.
THE WHAT? The Body Shop is set to cut the ribbon on its first bricks and mortar location in West Africa. The store, which is located in Nigeria’s Jabi Lake Mall, Abuja, is a turning point for the ethical beauty brand, which has been beset with financial difficulties, closing stores in multiple markets.
THE DETAILS The store will open its doors in March, according to a report published by The Guardian, accompanied by a dedicated e-commerce site offering home delivery.
THE WHY? The Guardian reveals that The Body Shop has built a long-standing relationship with Nigerian shoppers, who have encountered the ethical beauty label via overseas travel and its values resonate with the countries socially conscious consumer base.
The post The Body Shop to debut on Nigerian market appeared first on Global Cosmetics News.
