How Hand Creams and Sanitisers Became a Beauty Status Symbol

The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.

Mar 25, 2025 - 12:41
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How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.