O Boticario announces Gabriel Medina as ambassador for new men’s fragrance
O Boticario has announced the appointment of Gabriel Medina as the ambassador for Clash, its new men’s fragrance. Clash will hit shelves in March and is said to celebrate the less conventional elements of masculinity and men who are unafraid to be their best selves. The post O Boticario announces Gabriel Medina as ambassador for new men’s fragrance appeared first on Global Cosmetics News.
THE WHAT? O Boticario has announced the appointment of Gabriel Medina as the ambassador for Clash, its new men’s fragrance. Clash will hit shelves in March and is said to celebrate the less conventional elements of masculinity and men who are unafraid to be their best selves.
THE DETAILS Medina’s appointment is the first of many impactful actions in advance of the fragrance launch, O Boticario revealed in a statement.
THE WHY? Carol Carrasco, Branding and Communications Director at Grupo Boticário, comments, “Clash is an innovative fragrance that redefines freshness with modernity and strength. This idea is embodied in the archetype we’re showcasing in the campaign. Choosing Gabriel as our ambassador was a natural decision—his journey is a powerful example of resilience, inspiring men to confront challenges with confidence and setting a bold new direction for the brand.”
The post O Boticario announces Gabriel Medina as ambassador for new men’s fragrance appeared first on Global Cosmetics News.
