Juana unveils new branding designed to take CBD brand global
Juana has unveiled a rebrand said to be designed to reflect the brand’s potency as it prepares to launch on the global stage. The UAE-based brand now sports yellow and olive packaging, which is said to represent strength and power. The post Juana unveils new branding designed to take CBD brand global appeared first on Global Cosmetics News.
THE WHAT? Juana has unveiled a rebrand said to be designed to reflect the brand’s potency as it prepares to launch on the global stage. The UAE-based brand now sports yellow and olive packaging, which is said to represent strength and power.
THE DETAILS Founder Yann Moujawaz told WWD, “The new look reflects the brand’s potency from the ingredients and formulations, which is its strength and power, but also the idea that customers are stepping into your potency and prime, which from an emotional standpoint, is core to the brand.”
THE WHY? According to a report published by WWD, is hoping to expand globally to premium retail; the new look is part and parcel of this strategy.
The post Juana unveils new branding designed to take CBD brand global appeared first on Global Cosmetics News.
