Zamora Company launches Charmat method aperitivo ahead of summer
Zamora Company has rebranded Lolea in a bid to make the Spanish brand 'the new choice' of aperitivo in the Mediterranean. The post Zamora Company launches Charmat method aperitivo ahead of summer appeared first on The Drinks Business.
Zamora Company has rebranded Lolea in a bid to make the Spanish brand 'the new choice' of aperitivo in the Mediterranean.
To position the brand as "the new choice in the thriving Mediterranean aperitivo scene", Zamora Company's global brand director Priti Punjabi said: "We have created products perfect for this growing category – a delicate, lasting bubble experience with natural botanicals produced in as natural a way as possible.
“The ingredients, the subtlety of the flavours, and how we create the sparkle are all things we know will resonate with today’s consumer.”
New additions to the Lolea range include Citrus and Floral Spritz variants, which Zamora Company described as 'modern Mediterranean’ flavours, with basil and bergamot used for Lolea Citrus Spritz, and blood orange and orange blossom found in the Lolea Floral Spritz.
To achieve carbonation naturally, the expressions utilise the Charmat method – also known as the tank method or cuve close – which is a technique for producing sparkling wine whereby the secondary fermentation occurs in a pressurised tank, rather than in the bottle, like the traditional method. Both sit at an ABV of 8%.
To position the brand as "the new choice in the thriving Mediterranean aperitivo scene", Zamora Company's global brand director Priti Punjabi said: "We have created products perfect for this growing category – a delicate, lasting bubble experience with natural botanicals produced in as natural a way as possible.
“The ingredients, the subtlety of the flavours, and how we create the sparkle are all things we know will resonate with today’s consumer.”
New additions to the Lolea range include Citrus and Floral Spritz variants, which Zamora Company described as 'modern Mediterranean’ flavours, with basil and bergamot used for Lolea Citrus Spritz, and blood orange and orange blossom found in the Lolea Floral Spritz.
To achieve carbonation naturally, the expressions utilise the Charmat method – also known as the tank method or cuve close – which is a technique for producing sparkling wine whereby the secondary fermentation occurs in a pressurised tank, rather than in the bottle, like the traditional method. Both sit at an ABV of 8%.
