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Paloma Wool’s Next Chapter: From Digital Favourite to IRL Expansion
Paloma Lanna’s Spanish DTC brand Paloma Wool caught fire online by blending Mediterranean breeziness with downtown cool. Now, what started on Instagram is opening its first physical stores — in New York and Barcelona — and targeting $25 million in sales this year.
Paloma Lanna’s Spanish DTC brand Paloma Wool caught fire online by blending Mediterranean breeziness with downtown cool. Now, what started on Instagram is opening its first physical stores — in New York and Barcelona — and targeting $25 million in sales this year.
