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Trend-first & hyper-value commerce to reshape India’s e-retail: Report
India’s e-retail market is rapidly evolving with the rise of trend-first, hyper-value, and quick commerce. Gen Z, regional diversity, and digital adoption are driving growth. Platforms are scaling by offering affordability, trend-driven assortments, and faster delivery, reflecting the diverse needs of ‘many Indias,’ a report by Bain & Company and Flipkart noted.
India’s e-retail market is rapidly evolving with the rise of trend-first, hyper-value, and quick commerce.
Gen Z, regional diversity, and digital adoption are driving growth.
Platforms are scaling by offering affordability, trend-driven assortments, and faster delivery, reflecting the diverse needs of ‘many Indias,’ a report by Bain & Company and Flipkart noted.
