Beauty Farm Delivers Record 2024 Results, Expands ‘Dual Beauty + Dual Wellness’ Model

THE WHAT? Beauty Farm, one of China’s leading providers of beauty and wellness services, reported robust financial growth in 2024 with revenue reaching RMB2,572 million, a 19.9% year-over-year increase. This includes a 9.7% rise in net profit to RMB252 million, underscoring the success of its upgraded “dual beauty + dual wellness” service model and recent acquisition of Naturade.

THE DETAILS 

• Total stores climbed to 554 following Naturade’s integration, strengthening Beauty Farm’s reach in key Chinese markets.
• Annual net cash from operations rose 27.4% to RMB797 million, supporting upcoming M&A plans.
• Beauty and wellness services revenue increased 20.9% to RMB1,443 million, while subhealth medical services soared by 98.9%.
• Upgraded product lines, strategic partnerships (e.g., French brand LPG®), and strong membership growth boosted margins across all segments.
• A newly announced dividend policy commits to distributing at least 50% of annual net profit to shareholders over the next three years.

THE WHY? Beauty Farm’s expansion taps into escalating consumer demand for cosmetics, personal care, and holistic wellness solutions. By growing its store network and introducing new service offerings, the company aims to seize emerging opportunities in China’s evolving beauty market while pursuing further consolidation in the sector.

The post Beauty Farm Delivers Record 2024 Results, Expands ‘Dual Beauty + Dual Wellness’ Model appeared first on Global Cosmetics News.