Violette_Fr to launch in Sephora
Violette_Fr has announced its launch into 190 Sephora North America stores. The roll out will commence on February 28 with the French beauty brand featured on gondolas and the retailer’s Next Big Thing section. The post Violette_Fr to launch in Sephora appeared first on Global Cosmetics News.
THE WHAT? Violette_Fr has announced its launch into 190 Sephora North America stores. The roll out will commence on February 28 with the French beauty brand featured on gondolas and the retailer’s Next Big Thing section.
THE DETAILS The exclusive retail partnership will offer customers in the US and Canada the opportunity to discover and experience the brand in person. Says Founder Violette Serrat, “I have always envisioned my brand in a retail environment. Something magical happens when our community engages with our products firsthand—it’s an ‘aha’ moment where they feel the formulas and experience the depth of each shade.”
THE WHY? Violette_Fr closed a Series B funding round back in December with the stated aim to drive international expansion; the brand revealed that this partnership is also about connecting with a broader community of beauty lovers.
The post Violette_Fr to launch in Sephora appeared first on Global Cosmetics News.
