United’s CEO Thinks He Knows Why Passengers Pick Airlines—But Are You Choosing The Wrong One?
Some customers choose on schedule and price. They may not value the difference in product across airlines, or may not be aware of them. To Kirby, those are basic economy customers - show them the lowest price and give them the least. (This may be a mistake, I will explain below.) Others choose on product elements. Those are the customers to fight for. Continue reading United’s CEO Thinks He Knows Why Passengers Pick Airlines—But Are You Choosing The Wrong One?...
Some customers choose on schedule and price. They may not value the difference in product across airlines, or may not be aware of them. To Kirby, those are basic economy customers - show them the lowest price and give them the least. (This may be a mistake, I will explain below.) Others choose on product elements. Those are the customers to fight for.
Continue reading United’s CEO Thinks He Knows Why Passengers Pick Airlines—But Are You Choosing The Wrong One?...
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