Unilever FY2024: Sales up 4.2 percent and marketing spend ‘highest in a decade’
Unilever has announced its results for the full year 2024. The UK-based FMCG giant reported underlying sales growth of 4.2 percent, led by 2.9 percent volume growth, driven by all business groups. Underlying EPS increased 14.7 percent. The post Unilever FY2024: Sales up 4.2 percent and marketing spend ‘highest in a decade’ appeared first on Global Cosmetics News.
THE WHAT? Unilever has announced its results for the full year 2024. The UK-based FMCG giant reported underlying sales growth of 4.2 percent, led by 2.9 percent volume growth, driven by all business groups. Underlying EPS increased 14.7 percent.
THE DETAILS The manufacturer of Dove said that the separation of its Ice Cream unit was on track and that its marketing spend had hit its highest level in more than a decade, up 120bps to 15.5 percent.
Power brands accounted for more than 75 percent of turnover and performed strongly, with 5.3 percent underlying sales growth. Beauty & Wellbeing grew 6.5 percent, with volume growth of 5.1 percent.
THE WHY? Hein Schumacher, CEO, comments, “Today’s results reflect a year of significant activity as we focused on transforming Unilever into a consistently higher performing business.
“Under the growth action plan, we committed to doing fewer things, better and with greater impact. We executed the plan at pace and made progress in 2024…
“The comprehensive productivity programme we announced in March is being implemented at pace and we are ahead of plan in helping to create a leaner and more accountable organisation. We are taking decisive actions in Indonesia, where long-standing challenges required a reset of the business, and China, where we are transforming our go-to-market approach during a market slowdown. We expect to see the benefits of these actions from the second half of 2025.”
The post Unilever FY2024: Sales up 4.2 percent and marketing spend ‘highest in a decade’ appeared first on Global Cosmetics News.
