Meet Bob – a refillable bar body wash for men
Launched this month, Bob is billed as the world’s first refillable hard body wash for men. Designed as a sustainable alternative to liquid body wash and bar soap, the personal care innovation is intended as a long-term shower companion. The post Meet Bob – a refillable bar body wash for men appeared first on Global Cosmetics News.
THE WHAT? Launched this month, Bob is billed as the world’s first refillable hard body wash for men. Designed as a sustainable alternative to liquid body wash and bar soap, the personal care innovation is intended as a long-term shower companion.
THE DETAILS Bob comprises a refillable applicator with exfoliating bristles to activate and accelerate lather, a daily wash bar formulated to harmonise with typical male skin pH and a shower mount for ease of storage.
Pre-launch, the brand has gained significant traction, with over 3,000 pre-orders a nearly 10,000 newsletter subscribers.
THE WHY? Michael Brennan, co-founder of Bob says, “We are thrilled to introduce the world to Bob. After 18 months of development, countless showers and trips around the world to finalise the manufacturing process, we are confident that we’ve come up with a soap–erior solution within a market inundated with inconvenient packaging and products not made with the male consumer in mind. We look forward to seeing how Bob transforms the shower routines of men, whether at home or on-the-go.”
The post Meet Bob – a refillable bar body wash for men appeared first on Global Cosmetics News.
