Elemis named first Skincare Partner for Aston Martin Aramco Formula One Team

THE WHAT? B-Corp-certified Elemis has been announced as the first Official Skincare Partner for the Aston Martin Aramco Formula One Team. The multi-year partnership will see the beauty brand promote inclusivity within the world of Formula 1.

THE DETAILS Indeed, some 41 percent of Formula 1 fans are women, according to a recent study by Nielson, and women aged 16 to 24 are the sport’s fastest growing fanbase. During the first year of partnership, Elemis will launch an edit of exclusive, limited-edition products as well as offering guests a trackside experience at the Aston Martin Aramco Paddock Club Suite with experiential ‘pit stop’ treatments.

THE WHY? Séan Harrington, ELEMIS Co-Founder & CEO, reveals, ” As we kickstart this multi-year partnership uniting our two iconic brands, both rich in British heritage, we set out with the same mission: to expand the limits of performance and innovation on a global stage. This value-driven partnership is the first of its kind and a pioneering effort in Formula 1. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivalled lifestyle experience.”

The post Elemis named first Skincare Partner for Aston Martin Aramco Formula One Team appeared first on Global Cosmetics News.