Sol de Janeiro Unveils Body Badalada™ Vitamin-Infused Lotion as Sephora Global Exclusive
Sol de Janeiro has launched Body Badalada™, a vitamin-infused, weightless body lotion, as a Sephora global exclusive — marking a brand milestone and tapping into Gen Z’s desire for high-performance body care with cultural impact. The post Sol de Janeiro Unveils Body Badalada™ Vitamin-Infused Lotion as Sephora Global Exclusive appeared first on Global Cosmetics News.
THE WHAT? Sol de Janeiro has launched Body Badalada™, a vitamin-infused, weightless body lotion, as a Sephora global exclusive — marking a brand milestone and tapping into Gen Z’s desire for high-performance body care with cultural impact.
THE DETAILS Body Badalada™ (Portuguese slang for “the hottest thing”) is powered by Brazilian sugarcane and a 7-hyaluronic acid blend, delivering 24-hour hydration and a radiant, visible glow without stickiness. Infused with Sol de Janeiro’s iconic Cheirosa 62™ scent, the lotion is designed for daily rituals and sensory elevation. The global campaign, starring Juliana Nalú, Bretman Rock, Samyra Miller, and Nick Pauley, is set to a soundtrack by DJ Honey Dijon and debuts at the Cannes Film Festival, with activations in partnership with TikTok and immersive Badalada Bloco pop-up celebrations across major cities. Retail rollout spans Sephora stores and apps across North America, Europe, and Brazil, with an MSRP of US$32.
THE WHY? This launch underscores Sol de Janeiro’s shift from simply selling body care products to creating cultural touchpoints that resonate with Gen Z’s appetite for individuality, community, and self-expression. By blending beauty, music, and global storytelling, the brand aims to redefine body care as a space for movement, presence, and celebration — all while strengthening its premium positioning in Sephora’s international lineup.
Source: PR Newswire
The post Sol de Janeiro Unveils Body Badalada™ Vitamin-Infused Lotion as Sephora Global Exclusive appeared first on Global Cosmetics News.
