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Rebranding multi-product companies, lessons learned
Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways fr...
Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways fr...
