New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system. -Sean O'Neill

Mar 12, 2025 - 14:45
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New Loyalty Program Journey Targets Independent Boutique Hotels
Skift Take: The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system. -Sean O'Neill

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