Skiing Is Obscenely Expensive. The Resort That Makes a $329 Lift Ticket Feel Worth It
Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well. -Colin Nagy
Skift Take: Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well. -Colin Nagy
