Maybelline, Kraft Heinz and P&G Collaborate on Small-Format Plastics Recycling

THE WHAT? Maybelline, Kraft Heinz, P&G, L’Oréal Groupe, and Target have formed the Consortium to Recover Small Formats. The group focuses on capturing items such as bottle caps, pumps, and pill bottles—components often missed by standard recycling processes.

THE DETAILS

• Consortium Launch: The Center for the Circular Economy at Closed Loop Partners leads the effort, uniting consumer goods manufacturers, retailers, and recyclers to find scalable methods for recovering small-format plastics.
• Industry Collaboration: Additional stakeholders include Maybelline parent L’Oréal and Target, prompted by evolving state legislation (e.g., California’s SB 54) and corporate sustainability targets to reduce plastic waste.
• Infrastructure & Design: The consortium explores machinery upgrades (like adjusting sorting screens) and new packaging designs to make recovering smaller plastics cost-effective for recyclers. Pilot tests show that even minor sorting facility improvements can reduce contamination.
• Cosmetics & Personal Care: Small plastic components are common in beauty packaging. This initiative aligns with major brands’ commitments to make packaging recyclable or reusable under rising regulatory pressures.

THE WHY?  Ongoing legislative changes and higher consumer expectations have increased the need to address small-format plastic waste. By pooling resources, participating companies seek practical recycling solutions that can be expanded industry-wide.

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