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Liz Earle Makes U.S. Return via Amazon
British skincare brand Liz Earle is returning to the U.S. market this week with an exclusive launch on Amazon, marking its first stateside distribution since 2018. The post Liz Earle Makes U.S. Return via Amazon appeared first on Global Cosmetics News.
THE WHAT? British skincare brand Liz Earle is returning to the U.S. market this week with an exclusive launch on Amazon, marking its first stateside distribution since 2018.
THE DETAILS The relaunch includes a curated selection of the brand’s core skincare products, led by the Cleanse & Polish Hot Cloth Cleanser, alongside the Instant Boost Skin Tonic and Glow Routine Collection. Previously available in the U.S. through QVC, Liz Earle pulled back to focus on its U.K. business, where it reports strong sales. Now operating under Walgreens Boots Alliance’s No7 Beauty Company, the brand is using Amazon’s reach to reengage American consumers while evaluating broader retail and international expansion opportunities.
THE WHY? Liz Earle’s return reflects the rising demand for botanical and plant-based skincare, as ingredient transparency and gentle formulations become key purchase drivers. With the mainstreaming of “skintellectual” shoppers and interest in sensorial routines, the brand’s long-standing emphasis on natural actives and simple routines aligns closely with current U.S. beauty trends.
The post Liz Earle Makes U.S. Return via Amazon appeared first on Global Cosmetics News.
