Meta’s FTC Trial Puts Instagram’s Future at Risk
Meta is heading to trial this week in a major antitrust case brought by the U.S. Federal Trade Commission, which is seeking to unwind the company’s past acquisitions of Instagram and WhatsApp. The post Meta’s FTC Trial Puts Instagram’s Future at Risk appeared first on Global Cosmetics News.
THE WHAT? Meta is heading to trial this week in a major antitrust case brought by the U.S. Federal Trade Commission, which is seeking to unwind the company’s past acquisitions of Instagram and WhatsApp.
THE DETAILS The FTC argues Meta’s purchase of Instagram was a “killer acquisition” that eliminated competition, and is pushing for Instagram to be spun off. For the cosmetics and personal care sector, Instagram is more than a social media platform — it’s a sales and marketing engine. Beauty brands rely on Meta’s interconnected platforms for advertising, influencer content, audience targeting, and checkout functionality. A breakup would introduce uncertainty into how ads are placed and tracked, and could disrupt how brands engage with consumers across Meta-owned channels.
THE WHY? The trial highlights growing government efforts to rein in Big Tech’s power, but it also signals risk for industries that have grown dependent on platforms like Instagram to drive visibility and revenue.
The post Meta’s FTC Trial Puts Instagram’s Future at Risk appeared first on Global Cosmetics News.
