Hydrinity to launch in Australia

THE WHAT? Hydrinity has announced a partnership with Device Consulting, which will see the US skin care brand expand into Australia. Device Consulting plans to distribute the line via plastic surgeons and dermatologists and general practitioners specializing in cosmetic solutions.

THE DETAILS This expansion is fueled by a rising awareness among Australian consumers who are increasingly willing to invest in premium brands as they are more health-conscious prioritizing skin care as a key component of their overall well-being and quality of life, Hydrinity said. This shift in consumer behavior is expected to almost double the market size in the next 5 to 7 years.

THE WHY? Brent Nixon, COO of Hydrinity, reveals, “We are excited to partner with Device Consulting in 2025 who is a leading medical technology provider in Australia with a fundamental goal of providing the best service, expertise, and training. We believe their dedication will help make Hydrinity a primary skincare solution for leading-edge medical providers of the best aesthetics in Australia.”

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