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Forever 21 holds mass liquidations sales across all US locations after filing for bankruptcy
Forever 21 store Credits: Authentic Brands Group Former fast-fashion giant Forever 21 is currently running mass liquidation sales across all its US store locations and online following its recent bankruptcy filing. The news comes days after F21 OpCo LLC, Forever 21's US branch operator, filed for bankruptcy. Once an iconic North American fashion chain that aimed to bring the latest trends to the country's youth at an affordable price point, reaching its heydays in the 1990s and 2000s However, Forever 21 has struggled to maintain its position in the fast fashion market in recent years, as increasing competition from Chinese ultra-fast fashion brands like Shein and Temu put more pressure and strain on the brand, causing it to file for bankruptcy in the US. Forever 21 is offering discounts on merchandise across all its categories, including apparel and accessories for women, men, and children, with reductions of up to 60 percent. "Stores are fully stocked, and fresh inventory is continuously being added at incredible discounts," said Ian Fredericks, CEO of Hilco Consumer-Retail, who is managing the liquidation sales in a joint venture with Gordon Brothers and SB360, in a statement. "Customers should shop early for the best selection—once items are sold out, they're gone!" All sales are final, with Forever 21 accepting gift cards up to April 15.
Former fast-fashion giant Forever 21 is currently running mass liquidation sales across all its US store locations and online following its recent bankruptcy filing.
The news comes days after F21 OpCo LLC, Forever 21's US branch operator, filed for bankruptcy. Once an iconic North American fashion chain that aimed to bring the latest trends to the country's youth at an affordable price point, reaching its heydays in the 1990s and 2000s
However, Forever 21 has struggled to maintain its position in the fast fashion market in recent years, as increasing competition from Chinese ultra-fast fashion brands like Shein and Temu put more pressure and strain on the brand, causing it to file for bankruptcy in the US.
Forever 21 is offering discounts on merchandise across all its categories, including apparel and accessories for women, men, and children, with reductions of up to 60 percent.
"Stores are fully stocked, and fresh inventory is continuously being added at incredible discounts," said Ian Fredericks, CEO of Hilco Consumer-Retail, who is managing the liquidation sales in a joint venture with Gordon Brothers and SB360, in a statement.
"Customers should shop early for the best selection—once items are sold out, they're gone!" All sales are final, with Forever 21 accepting gift cards up to April 15.
