Decathlon sales stall in France in 2024, despite Olympics, but grow internationally
Despite the partnership with the Paris Olympics, the French sports retail giant generated a revenue of €4.73 billion last year in France, the same as in 2023, while its international business continued to grow.
Despite the partnership with the Paris Olympics, the French sports retail giant generated a revenue of €4.73 billion last year in France, the same as in 2023, while its international business continued to grow.
