Good Man Brand introduces its first circular sneaker with Balena
The Halo Sneaker from the Good Man Brand and Balena Credits: The Good Man Brand Menswear and footwear brand Good Man Brand has launched its first circular developed sneaker to date, developed in partnership with Balena. Named the Halo, the design features a biodegradable sole created with Balena, a next-gen material innovator that specializes in recyclable and biodegradable biopolymers. The BioCir Flex sole is fully compostable and recyclable, specifically engineered to absorb impact when walking while maintaining the flexibility of rubber and longevity of conventional plastic. Marking the first time Balena’s biodegradable sole is applied to men’s sneakers, the Halo is handmade in Europe and features an upper crafted from a premium vegan material to further reduce its impact. “Sustainability is more than a buzzword—it’s a responsibility,” said Therese Hayes, CEO and chief sustainability officer of Good Man Brand and board chair of Fashion Revolution Canada, in a statement. “The Halo sneaker is a game-changer for our brand by proving that quality fashion-forward design and sustainable design can go hand in hand.” White version of the Halo sneaker from the Good Man Brand x Balena Credits: The Good Man Brand Available in black and white colorways, the black version includes an upper made from GrapeSkin leather, a material derived from repurposed grape skins, seeds, and stalks, while the white version has an upper made from bio-based vegan leather. “Seeing a brand like Good Man Brand—built on the highest standards of men’s style, embrace innovation in such a meaningful way is truly inspiring,” said David Roubach, founder & CEO of Balena, in a statement. “Luxury isn’t just about aesthetics; it’s about thoughtfulness, quality, and longevity. By incorporating BioCir Flex into the sole of the Halo Sneaker, they’re proving that premium footwear can be both beautifully designed and responsibly made. It’s exciting to partner with a brand that understands that great design and sustainability should go hand in hand.” The Halo Sneaker is now exclusively on the Good Man Brand website, retailing for 278 dollars.
Menswear and footwear brand Good Man Brand has launched its first circular developed sneaker to date, developed in partnership with Balena.
Named the Halo, the design features a biodegradable sole created with Balena, a next-gen material innovator that specializes in recyclable and biodegradable biopolymers. The BioCir Flex sole is fully compostable and recyclable, specifically engineered to absorb impact when walking while maintaining the flexibility of rubber and longevity of conventional plastic.
Marking the first time Balena’s biodegradable sole is applied to men’s sneakers, the Halo is handmade in Europe and features an upper crafted from a premium vegan material to further reduce its impact.
“Sustainability is more than a buzzword—it’s a responsibility,” said Therese Hayes, CEO and chief sustainability officer of Good Man Brand and board chair of Fashion Revolution Canada, in a statement. “The Halo sneaker is a game-changer for our brand by proving that quality fashion-forward design and sustainable design can go hand in hand.”
Available in black and white colorways, the black version includes an upper made from GrapeSkin leather, a material derived from repurposed grape skins, seeds, and stalks, while the white version has an upper made from bio-based vegan leather.
“Seeing a brand like Good Man Brand—built on the highest standards of men’s style, embrace innovation in such a meaningful way is truly inspiring,” said David Roubach, founder & CEO of Balena, in a statement. “Luxury isn’t just about aesthetics; it’s about thoughtfulness, quality, and longevity. By incorporating BioCir Flex into the sole of the Halo Sneaker, they’re proving that premium footwear can be both beautifully designed and responsibly made. It’s exciting to partner with a brand that understands that great design and sustainability should go hand in hand.”
The Halo Sneaker is now exclusively on the Good Man Brand website, retailing for 278 dollars.
