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From data to action - driving ROI from data in hospitality
"We have so much data, but we still don´t really get much out of it," was a recent lament from a major hotel chain. This is a common problem, so why is it so hard to turn data into quantifiable ROI? The hospitality industry sits on a goldmine of dat...
"We have so much data, but we still don´t really get much out of it," was a recent lament from a major hotel chain. This is a common problem, so why is it so hard to turn data into quantifiable ROI? The hospitality industry sits on a goldmine of dat...
