Expo West: Jumex U.S. Chief Talks Odwalla Revival

In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.

Mar 13, 2025 - 21:09
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Expo West: Jumex U.S. Chief Talks Odwalla Revival
In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.